What is SEO? Top Search Engines SEO Best Strategies
What is SEO, aka Search Engine Optimization?
"SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) including Google, Bing, Yahoo and other search engines." - Source: Webopedia
Top search engines such as Google, Bing and Yahoo have SEO best practices. Google SEO and YouTube video SEO rules are well defined and explained by Google. SEO definition and SEO meaning is not important because becoming an SEO specialist is relatively easy.
Google's SEO blog and Webmaster Guidelines explains how to get to the top of the Google Search Engine.
Google's SEO best practices include the following:
- On-page SEO optimization such as adding SEO keyword-rich Title Tags, Description Meta Tags, Header <H1> and Sub-Header Tags <H2>, keyword-rich links, SEO image file names and Alt-Tags, URL tag and URL page tags.
- SEO best practices also include creating "authority" by having a presence on the internet with blogs, social media seo pages, YouTube video seo and other authority pages.
- Creating inbound seo links on high Page Rank (PR) sites such as Pinterest, LinkedIn, Twitter and Social Bookmarking sites.
What Google Really Wants as SEO Best Practices:
Google wants you to be an "authority" and to provide a Real, Keyword-rich, Relevant and Keyword Homogenous website or blog. This is true for other top search engines such as Bing and Yahoo. So, in terms of real SEO meaning, a true SEO specialist follows not only google SEO guidelines to provide great content searchers are looking for, but also structures such content to meet those guidelines.So when looking for an SEO defintion and SEO best practices remember that great, keyword-rich content, with proper page structure and an SEO online link building strategy is the best way to go towards getting indexed high on the tp search engines.
If you live in the South Florida area you can attend my live monthly DIY-SEO class or you can take my same course online, Simple SEO, at a discounted price at Udemy.com.
https://www.udemy.com/simple-seo/?couponCode=WHATISSEO45
Manny Sarmiento - CEO
New Media, New Marketing, Inc.
http://www.doralchamber.org/seo-class-miami/
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List of Directory Submission Sites That Google Likes
By Tom Forrest
List of Directory Submission Sites.
List of directories that Google likes and that follow Google Guidelines.
Google has cracked down on web directories that violate Google guidelines. You should not place your website on any free and low quality directories or websites, you need fewer directory listings with better quality in order to be successful with Google, Yahoo and Bing. Please read the following new article about effective SEO Link Building to learn more.
So I decided I should give people a list of Internet directories that Google thinks are valid and that if you obtained a listing from these directories it would help you with direct traffic generation and also as a "good" backlink as far as Google is concerned. The Directories below are valuable worldwide and all countries should consider submitting their website to these top quality Directories.
1. http://www.Clasione.com
2. http://www.AllBusinessNow.com
3. http://vlib.org
4. http://www.PicknBuy.com
5. http://www.CybrHome.com
6. http://www.seekon.info
7. http://www.JoeAnt.com
8. http://www.dmoz.org
9. http://www.botw.org
10. http://www.stpt.com
11. http://MedicalHealthSites.com
12. http://www.HealthFitnessNutrition.org
13. http://www.nlm.nih.gov/medlineplus
14. http://www.SearchPure.org
Comments from Matt Cutts of Google on what to consider when submitting to a Directory.
I even emailed HubSpot that one or more of their blog articles give terrible SEO advice about Directory submissions.
You do not want to automate Directory submissions. Each listing should vary the anchor text and the content (description). This will yield the best results with the search engines, and prevent penalties. More importantly it makes for a unique better quality directory that visitors will like. Google does not want to see hundreds or thousands of free low quality directory listings all with the exact same anchor text and the same description word for word. That is what Google penalizes and it is good that Google penalizes these spammy black-hat methods.
I am creating a bigger database of top quality Directories for you to use.
I am putting the secret list in SEOWA.com
Readmore → List of Directory Submission Sites That Google Likes
List of Directory Submission Sites.
List of directories that Google likes and that follow Google Guidelines.
Google has cracked down on web directories that violate Google guidelines. You should not place your website on any free and low quality directories or websites, you need fewer directory listings with better quality in order to be successful with Google, Yahoo and Bing. Please read the following new article about effective SEO Link Building to learn more.
So I decided I should give people a list of Internet directories that Google thinks are valid and that if you obtained a listing from these directories it would help you with direct traffic generation and also as a "good" backlink as far as Google is concerned. The Directories below are valuable worldwide and all countries should consider submitting their website to these top quality Directories.
1. http://www.Clasione.com
2. http://www.AllBusinessNow.com
3. http://vlib.org
4. http://www.PicknBuy.com
5. http://www.CybrHome.com
6. http://www.seekon.info
7. http://www.JoeAnt.com
8. http://www.dmoz.org
9. http://www.botw.org
10. http://www.stpt.com
11. http://MedicalHealthSites.com
12. http://www.HealthFitnessNutrition.org
13. http://www.nlm.nih.gov/medlineplus
14. http://www.SearchPure.org
Comments from Matt Cutts of Google on what to consider when submitting to a Directory.
When considering submitting to a directory, I’d ask questions like:Unfortunately there are many other articles regarding Directories that are highly ranked by Google that give bad SEO advice which may cause you to be penalized by Google.
- Does the directory reject urls?
If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.
- What is the quality of urls in the directory?
Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.
- If there is a fee, what’s the purpose of the fee?
For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url.
Matt Cutts, Google
I even emailed HubSpot that one or more of their blog articles give terrible SEO advice about Directory submissions.
You do not want to automate Directory submissions. Each listing should vary the anchor text and the content (description). This will yield the best results with the search engines, and prevent penalties. More importantly it makes for a unique better quality directory that visitors will like. Google does not want to see hundreds or thousands of free low quality directory listings all with the exact same anchor text and the same description word for word. That is what Google penalizes and it is good that Google penalizes these spammy black-hat methods.
I am creating a bigger database of top quality Directories for you to use.
I am putting the secret list in SEOWA.com
The Future of Workers and Managers of the World
Buy Flowers, Gift Baskets and Balloons.
We could build a site like this for you.
Buy Flowers, Gift Baskets and Balloons.
We could build a site like this for you.
SEO Process Overview
The Search Engine Optimization (SEO) process is an ongoing continuing process that we perform every day for our clients. It is possible to become very successful with top natural/organic SEO rankings, as most (68% to 90%) searchers skip the paid ads. This large range is highly keyword dependent, e.g. if someone is searching for "buy refrigerator" vs. "what is George Washington's birthday". People searching to buy a new refrigerator have a higher probability of clicking on a paid Google Ad, then someone searching for George Washington's birthday.
The other major benefit of natural or organic #1 rankings is you do not have to pay per click. Google Adwords can run as high as $182+ per click for highly competitive keyword phrases.
We recommend for our clients to use both Google paid Adwords and natural SEO methodologies to increase web site traffic and improve the quality of traffic you receive.
It is very important to stay with SEO methodologies long term in order to achieve the desired results. If you stop this process your web traffic and rankings will drop, and it may be difficult to recover previous top rankings.
You can not turn natural SEO on and off like you can for Google Adwords.
Also website owners that jump around from SEO Company to SEO Company are in danger of being penalized by Google.
Google is very complex and secret so no one can claim to be 100% accurate as to why Google makes the decisions it does. However we do know that Google has many different types of penalties some of which are manual and some of which are automated via advanced software algorithms.
The quality of your backlinks and the longer your backlinks are aged, make up major factors in the Google software ranking algorithms. Please remember if you lose important authoritative backlinks, then you must start the aging process over from the starting line. Besides losing PageRank, this also brings suspicion from Google, and you do not want that to happen. Google detects all these changes looking for unnatural suspicious activities.
Advanced Technical SEO Information Below:
I have been doing some new testing on Google. The changes made to a web page are indexed and applied to Google search results days in advance of what Google shows when you use the "show Google cache command". So the freshest indexed data is first applied to Google search results, then days later Google updates what they show as cached. This makes sense as it is more important to Google to use the freshly indexed data then to report and update the data Google has stored about a web page. For example the newest article I have written in this blog is showing up in the Google search results five days ago. However when I look at the Google cache for this blog, it still does not show that Google even knows about the newest article.
This is also sometimes true if you are logged into Google or logged out of Google.
The freshest newest Google index is first put in a database that is only seen if you are logged out of Google, then later Google pushes this database (index) so people who are logged into Google see it.
Readmore → SEO Process Overview
The other major benefit of natural or organic #1 rankings is you do not have to pay per click. Google Adwords can run as high as $182+ per click for highly competitive keyword phrases.
We recommend for our clients to use both Google paid Adwords and natural SEO methodologies to increase web site traffic and improve the quality of traffic you receive.
It is very important to stay with SEO methodologies long term in order to achieve the desired results. If you stop this process your web traffic and rankings will drop, and it may be difficult to recover previous top rankings.
You can not turn natural SEO on and off like you can for Google Adwords.
Also website owners that jump around from SEO Company to SEO Company are in danger of being penalized by Google.
Google is very complex and secret so no one can claim to be 100% accurate as to why Google makes the decisions it does. However we do know that Google has many different types of penalties some of which are manual and some of which are automated via advanced software algorithms.
The quality of your backlinks and the longer your backlinks are aged, make up major factors in the Google software ranking algorithms. Please remember if you lose important authoritative backlinks, then you must start the aging process over from the starting line. Besides losing PageRank, this also brings suspicion from Google, and you do not want that to happen. Google detects all these changes looking for unnatural suspicious activities.
Advanced Technical SEO Information Below:
I have been doing some new testing on Google. The changes made to a web page are indexed and applied to Google search results days in advance of what Google shows when you use the "show Google cache command". So the freshest indexed data is first applied to Google search results, then days later Google updates what they show as cached. This makes sense as it is more important to Google to use the freshly indexed data then to report and update the data Google has stored about a web page. For example the newest article I have written in this blog is showing up in the Google search results five days ago. However when I look at the Google cache for this blog, it still does not show that Google even knows about the newest article.
This is also sometimes true if you are logged into Google or logged out of Google.
The freshest newest Google index is first put in a database that is only seen if you are logged out of Google, then later Google pushes this database (index) so people who are logged into Google see it.
Jon Stewart Discusses the Election, America and History in this Interview with Charlie Rose
Jon Stewart is not a Trump supporter yet he makes some valid and interesting points in this interview.
I like the fact that he is not attacking President-Elect Trump in this interview and he is trying to understand how and why Mr. Trump was elected.
Readmore → Jon Stewart Discusses the Election, America and History in this Interview with Charlie Rose
I like the fact that he is not attacking President-Elect Trump in this interview and he is trying to understand how and why Mr. Trump was elected.
Uber CEO Travis Kalanick is Interviewed by Charlie Rose. Uber is worth $62 Billion
The picture below was sent in by John Whitebear.
Clearly this lady should have used Uber instead of driving drunk.
I would have liked to hear what the police said when they saw this lady driving around town with a tree impaled in her car. What did the lady say to the police when they pulled her over?
If you click on the picture it will take you to an article with the real police dash cam video.
If you click on the picture it will take you to an article with the real police dash cam video.
"Wisdom Photos" Offer Strong Engagement
Let's face it. Reality check.
Most content added to Facebook that relates to a business product or service is usually ignored.
What engages Facebook users the most are photos of (smiling) people, and stunning photography of nature. When a famous quote is added to the nature photo, it becomes a "wisdom photo".
People like to be inspired, and they like stunning photos of nature. "Wisdom photos" can offer the following to the content mix of a business owner on Facebook, Twitter, Google +, and other social media:
1) Increase the viewer engagement and as a result, the page may be liked if it has not already been.
2) The chances of the the content being shared increases dramatically.
3) The business receives a silent applause and more credibility that their post is not "all about them".
4) It helps to offset the posts that only focus on products or services, and may help to increase the views of those as a result of using the mixed content approach.
The "wisdom photo" above was created with a stock photo and a search for a quote which was added into the photo with Photoshop. It had a very strong engagement metric and a lot of shares.
In addition to the photo, the Facebook or social media post can also provide a short message relevant to the photo. Even something simple such as "We hope that you enjoy one of our inspirational photos that we created. Have a great weekend ! "
Finally, "wisdom photos" are a fun activity for a content marketer to select the right photo and quote, and receive positive feedback from the business owner for adding them into the content mix.
Let's end this quick blog with a "wisdom photo" of Multnomah Falls in Oregon and a quote from John Muir.
The Editor's Pick - CNET Review of Amazon Echo 2
The Amazon Echo Dot 2.0
Although the main focus of this blog has been content marketing, SEO, and Facebook likes, it's nice to have something different for a change.
Would you agree? When it comes to content marketing of breakthrough tech products, Amazon is right there on the edge with their Echo products.
In the increasing competitive smart device and home integration market both Apple and Amazon have launched amazing breakthrough products.
Of course, they may be obsolete within six months so the race goes on.
Instead of SIRI on our iphones, we can also have ALEXA within the ECHO product...updating you on news, reminders, playing music, telling jokes, integrating with smart appliances and receiving upgrades from the cloud.
Welcome to the future of yesterday baby boomers.
CNET, famous for its reviews of tech products, had rave reviews for this smart home product and it wasn't just the amazing $50.00 price. I like the Bluetooth audio connection feature as I use this on my stereo with Amazon Prime Music from my Ipad. Between the summary below and the embedded video, you just might have a great Christmas idea for your friends and/or loved ones.
"The Good The second-gen, mini-sized Amazon Echo Dot smart speaker is just as smart as the first at nearly half the cost, and it's better at hearing you, too. It's also the only Echo product you can connect to an existing audio setup.
The Bad Amazon's Echo products still can't offer audio that syncs across multiple devices in multiple rooms.
The Bottom Line The new and improved Echo Dot takes Amazon's best-in-class smart home speaker and wraps it in an ultra-affordable package."
Full Story >
