Newcastle Brown Ale App Exposes Lame Motivations Behind Your Photo Posts

228SharesLikeTweet+1What's This?Todd Wasserman2012-12-06 16:57:14 UTC

What are you really saying about yourself when you post that pic of a sunset? If you suspect it's something cliche and lame and you don't mind exposing that motivation to the world, then you might want to check out a new app from Newcastle Brown Ale.

The #NoBollocks Subtexter gives consumers a way to add meme-style "honest subtext taglines" to their posted pics. For that dusk image, for example, there's "I TAKE PHOTOS OF SUNSETS...NOW YOU THINK I'M AN INCREDIBLE LOVER." For a snap of you and your buddies, ""LOOK, I HAVE FRIENDS....EVERYTHING IS FINE, MOM, I TURNED OUT OKAY." That shot you just took of Gotham against the horizon? "A CITY SKYLINE...IF THIS DOESN'T GENERATE LIKES, WHAT WILL?"

The app, created by Droga5, is consistent with the ale's "No Bollocks" positioning. However, when one calls out one's own insincerity in this manner, you have to assume there's some irony and perhaps some bollocks involved.

Image courtesy of Flickr, Neils Photography

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