Fundamentals OF Digital Marketing I The Fotoblr I Digital Marketing Hub I
The Fundamentals of Digital Marketing: Well, dear folks, I’m interested in talking about basic of digital marketing; which is an important topic to understand before going into details of digital marketing practices and applications, It is very simple; how? Let me explain this for you, remember buying a ticket for your journey from New york to London, was a time-taking exercise before, you have to go in a travel agency and they arrange a ticket for you, but now days you just open your iPhone, install any travelling application, and find out the best date to fly, best time along best price to buy ticket for your travel needs. See how easy it is, this is all because of digital marketing revolution because digital marketing industry is getting an advance and stronger day by day. Today business is getting change especially Brick and Mortar business (Traditional street side business – Store, Bank, Travel Agency etc.) is shifting into World Wide Web platform, where they can interact with customers from all over the world in real time.
Definition: According to Wikipedia, “The use of electronic PC, tablets, mobiles, and games consoles to market a product or service is digital marketing”. For more detailed definition join here.
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| Fundaments Of Digital Marketing: The Fotoblr |
Traditional Marketing vs Digital Marketing: Traditional marketing vs. digital marketing or inbound marketing and outbound marketing are the same in terms of business, because the objectives of Traditional Marketing and Digital Marketing are the same, for me there is no difference in terms of objectives but definitely the way we apply and practice into our business is very different, the media, platform, content, methods are different in both ways of marketing. I’d prefer to explain both through some examples, in traditional marketing we use business cards, and advertisement in newspapers, billboards, Television and radio commercials but in digital marketing we use website, Social media, video channels, and banners adds to market our product. You can say that Traditional marketing is a form of outbound marketing and digital marketing is part of inbound marketing.
Why Digital Marketing, Not Traditional Marketing: I will say traditional marketing has its own charm and weight, but as you know today; the channels of communications are changed, we don’t have time to spend outside every day with friends to talk about our time spent in university or business growth as Entrepreneur, so what we do we communicate through Facebook, Instagram, Twitter, and others social networking apps like Whatsapp, WeChat, Periscope, Viber, Skype and many others. Where we laugh together, we discuss everything. So companies are adopting digital marketing channels to reach all of us on these social networks platforms and places, through display advertising mostly. For example, you are watching a movie on YouTube, and suddenly an advertisement appears on your screen, telling you about that you can order a pizza and we will deliver you in 15 minutes something like that, yes it is the a famous pizza shop that is approaching you to market its product. See how surprisingly things are happing and companies understand what we doing and what we need at a specific time, this happened to me a while ago, and I was surprised that how the local pizza shop knows that I want a pizza while watching a movie in on a very nice weekend in my apartment, wow…it’s awesome but later I understood this is Google and Internet cookies are helping partner, to pizza brand for his display advertisement through Google AdWord.
What is Digital Marketing Essential: Well, for those who want to learn digital marketing in details and want to apply all digital marketing strategies through different digital marketing channels into their business, so their business can become a booming business in your local area ahead of your opponent, I will recommend you a very summarized and quality course, offered by Oxford Learning Lab. The title, of course, is “Free Digital Marketing Essential”; which is free, where you can learn about Pay per click, Search engine optimization, Mobile marketing and web user experience and everything related to booming a business through digital marketing strategies.
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