Mobile Marketing Trends in Digital Marketing I The Fotoblr – Digital Marketing Hub I
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| Mobile Marketing Trends 2016 |
30 May, 2016: Digital marketing have many marketing channels, mobile marketing is one of the prominent of them in especially in 2016, mobile Phone is very important part of our daily communications and the number of mobile users are getting increase each single day, it is a basic necessity and important part of a person’s life whether he is student or working bee, not just the simple use of mobile but also the interaction with internet through cell phone is a major shift from laptop or PC to smartphones, because today internet is almost available everywhere and the rates are also much affordable. If I talk about-about business or marketing you cannot wait for long time to connect with your customers because you are part of the big competition, and the customer also has many choices, hence mobile provide you best and fast way of your business communication with consumers. Here I will talk about some major and important mobile trends, which are going to make big changes in business and marketing. One study about mobiles shows that people pick up their mobile phones 150 to 200 times a day and age group between 14 to 26 years use their cell phones more than 3 hours in a single day, that’s why most of companies and brands target young generations and create needs for them while promoting their products through cell phones marketing channel.
Video and Mobile Marketing: Video Marketing is also one of the important channel of digital marketing today as I told you that everyone is busy and don’t have time to sit in front of laptop and watch videos, but today people prefer watching funny stuff and informatics videos on their smartphone screens, because it is easy to access a video and share on social media in few seconds, where others users watch and comments, meanwhile advertising campaigns targeted this segment of consumers and big brands already started focusing on video marketing in the mid of 2015 and this centric focus is getting high in 2016. So if you want to reach customers create quality videos for your business while putting some interesting and humor in it and share on social media networks. The future of digital marketing is video marketing, what is video marketing? Read my article in detail about video marketing here.
Applications and Mobile Marketing: As digital marketing is growing rapidly mobiles apps are being developed by many big brands and companies. As you know mobile applications already, which you download from android or apple store and use according to your requirements. The application is also the best way to interact with your customers and stay connected once they downloaded your application and they use this application again and again to get information, in 2016 those companies will lead their competitors if they have a good application for mobile or tablet users. Smartphones have options to download you favorite application, where advertising campaigns are linked with these applications, which is the best way to reach a customer with the message of your product’s marketing. You see today every big company has its mobile application and spend more on the improvement of application because mobile user loves easy and user-friendly application where they can book a travelling ticket for their journey or do some shopping online through the mobile phone.
Mobile Marketing Trends 2016: Mobile marketing trend is growing very rapidly because around 73% mobile users keep their smartphone every time with them so for comparing it is very easy to target for their marketing activities, imagine you are visiting a new place as tourist and when you use your mobile phone to know more about the place and different locations, for example, you want to know what are the top tourist locations to visits as tourist in any specific city while visiting, and through an advertising campaign you see a lunch or dinner deal by a local famous cafe or restaurant with different prices categories, and you open the link and know more about what type of meal and services they are offering, see how easy for a company to target a customer even customers enjoys this type of location-based services adds in their smartphones.
Mobile Payments in 2016: In 2016 large number of mobile payments is going to be pay by customers because everyone use cell phone to pay their online payments and shopping, people don’t have time sit in front of a laptop and shop for their self but they use their smartphones and buy their favorite items and pay by smartphone also. Today online banking is shifted to mobile banking and on some cash and carry’s you don’t need to pay by card but just scan your smartphone screen in front of scanner and payment will be paid automatically from your account. If you want to understand the mobile marketing in detail you need to join this coursewhich is free, after that you can change your marketing strategy for your business or brand as compared to your competitors.
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