Storytelling and Future of Digital Marketing I The Fotoblr I Digital Marketing Hub I

The Storytelling and Future of Digital Marketing I The Fotoblr I Digital Marketing Hub I

Storytelling in Digital Marketing: The Fotoblr

Telling a story is an old habit, it could be a true story or it couldn’t be true; either in both ways people loved stories. “Storytelling” belongs to Greek origin. Here we are going to talk about what is storytelling by definition and then we will move into other’s parts of storytelling in this article.

The Definition of Storytelling: What is Storytelling: It is a way of telling a message in an entertaining and interesting way to catch the attention of the audiences, and the audiences remember this message for a long time. Storytelling was part of all regions and cultures in overall the world. People always remember stories for a long time because stories always have a strong impact in their life, they remember these stories for a long time, take interests and discuss with others as well.

Digital Marketing and Storytelling: In digital marketing it is very important that how you use storytelling while communicating with your customers, because today nobody has extra time to explore about your brand in details and people have so many choices, so it is a big competition out there for you as a company or brand, that why they should listen to you and why they have to believe in your stories. I believe that connecting with customers with a short and powerful story is the only way to engage your targets people for a specific purpose.

Today’s Communications and Storytelling: Today almost every brand is using storytelling; this is a great way to reach customers on more personal level. The storytelling is based on emotions, and humans love. Stories are a very strong way to explain what you wanted to communicate, and the best way to keep your clients with you. Today business has that kind of stories which customers are really wanted to hear or know; a real story is the best way to engage your customers for a long time. If the story looks not real and genuine then it is not a good idea to share with your customers, otherwise, you will lose your image in customer’s eyes. Storytelling is a very interesting way of communications; In digital marketing it is very common today, every brand has its own unique story to share with its customers and this is how they lead from their competitors.

Business Communications and Storytelling: In business we use storytelling as the medium of communication with our customers. This is how we build emotional connections with customers; whether they are your customers are not, remember when you start a relationship on the basis of emotions, the relationship will work for a long time and pay you back. The result of these emotional connections will allow consumers to take action, and this is the main purpose of storytelling. To bring your customer to take an action on the basis of storytelling, it could be a call, email, questions and purchase of a product from your company. The best storytelling is a visual way of storytelling, people remember those images, videos etc., for a long time, and reconnection possibility is high in this case. Learn more about storytelling for business here.

Conclusion about Storytelling: In today’s communication the role of storytelling is very powerful and necessary. I think in storytelling, important is not what you are telling the story of your brand, but important is what you want from your audience to remember. So interact with them in a way where they can remember your story for a long time, so this way the purpose of your storytelling could be achieved.