How To Choose the Right Video Marketing Platform For Business in Your Digital Marketing Strategy I The Fotoblr – Digital Marketing Hub I
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There are many well-known video hosting websites who provide free video marketing services, with pros and cons, in this article I will try to present my analysis for some very important video marketing website. Let’s move.
Top Video Hosting Websites: Video is today a very important part in digital marketing strategy for any company, brand or business. With Each day video marketing approaches becoming very common whether it is a small business or a big firm. According to video marketing statistics report by Animoto that 84% people liked Video was shared in their newsfeed on social media, and from all over the world 51% marketer believes that video marketing has best ROI rate in digital marketing strategy. Let’s talk about some of the very popular video hosting website, after that, you can make a wise decision that which video platform is best and fulfil the needs of your video marketing strategy.
YouTube and Video Marketing: Everybody knows about that YouTube is the world most famous video platform, and each day at least you use more than one time this video hosting website. As per YouTube official information, they have more than one billion visitors in a month and people spend more 6 billion hours watching videos on YouTube. It’s an amazing website containing each type of information in video form. When everyone is there ,creating videos for their business why don’t you, start producing as much you can but quality content is key to gain viewers and subscribers for your YouTube channel. I proposed you best strategy for YouTube marketing, is you have to embed your YouTube videos into your website or blog content ,this way readers will take a deep interest in your articles and will stay for a long time while watching your video. The other strategy is start building your YouTube community, because YouTube is an active social media platform where many people visit and interact with each other’s through posting their comments, point of view about videos, and to get real information so stay connected with your audience and build your community on YouTube for future marketing needs.
Vimeo and Video Marketing: It is an alternative to YouTube, there are many brands using Vimeo as part of their digital marketing and video marketing strategy. Vimeo is not a big video hosting platform as compared to big giant Youtube.But as a part of your video marketing strategy, you can find more focus audience on Vimeo, and you can target them for your services. It is not free like YouTube but they offer an affordable price for everyone, which starts from $17 per month with hosting capacity of 20 gigs per week. For building your community on Vimeo you have to start posting comments on others videos and e there is high chance that they will follow you if you have quality videos content in Vimeo account.
Vine and Video Marketing: Vine is video hosting platform, by famous micro-blogging website Twitter, where you can upload a 6 seconds short video, I personally use vine, I really enjoyed this short video uploading website, My logic is simple, that everyone has 6 seconds to watch your add, your content, so be selective while uploading your content, because you don’t have time freedom to explain who you are, what you do, and what is your product and services. In Vine video platform you just make a video and instantly upland and share with other, it is the best platform for those who want to keep some information hidden from viewers during first interaction and later they invite or drive to their website where they have a complete package to engage them for long time duration. This is a kind of teaser video marketing platform. For brands Vine is perfect.
Instagram and Video Marketing: In beginning Instagram was a photo sharing platform but with the passage of time and popularity they allowed people to upload and share their personal videos. Now companies and brands are using their commercial videos on Instagram. It is a free and very easy going platform, you create a video and share on Instagram, the time duration for your video is 60 seconds. I suggest you, make a 60 seconds video as a teaser from a full-length video and upload on Instagram , for full-length video you can invite viewers into your other platform where you have your full-length videos, but I think 60 seconds are enough to explain a brand and business. Instagram is very popular in the young generation and people who have a craze for fashion and selfies photo, so if your business is related to these type of profiles that this is a perfect video sharing platform for your as part of your marketing strategy. If you are interested to know in detail about an introduction to online video marketing, start learning here about video marketing by a free video marketing course.
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